​​Our focus is two fold: connect with award winning couture designers and showcase their fashions while undertaking fashion extravaganza's around the world and: providing opportunities and introducing new faces to the fashion industry.

 

Model: sometimes called a mannequin, is a person who is employed to display, advertise and promote commercial products (notably fashion clothing) or to serve as a subject of works of art.

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Modelling ("modeling" in American English) is distinguished from other types of public performance, such as acting, dancing or mime artist, although the boundary is not well defined. Appearing in a movie or a play is almost never considered modelling. 

 

Types of modelling include fashion, glamour, fitness, bikini, fine art, and body-part models. Models are featured in a variety of media formats including books, magazines, movies, newspapers, and TV. Models sometimes are featured in movies, reality television shows or music videos.



History

The modelling profession was first established in 1853 by Charles Frederick Worth, the "father of haute couture, when he asked his wife, Marie Vernet Worth, to model the clothes he designed. The term "house model" was coined to describe the type of work. Eventually, this became a common practice for Parisian fashion houses. There were no model measurement requirements and most designers would use women of varying sizes to demonstrate variety in their designs. 

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Runway models showcase clothes from fashion designers, fashion media, and consumers. They are also called "live models" and are self-employed. Runway models work in different locations, constantly traveling between those cities where fashion is well known - London, Milan, New York City, and Paris.

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Second-tier international fashion center cities includes Rome, Florence, Venice, Brescia, Barcelona, Los Angeles, Tokyo, and Moscow. Cities where catalog work comprises the bulk of fashion packaging, merchandising and marketing work includes Miami, San Francisco, Sydney, Chicago, Toronto, Mexico City, Tokyo, Hamburg, London, and Beijing.



The demands for runway models include certain height and weight requirements. During runway shows, models have to constantly change clothes and makeup. The models turn and stand to demonstrate the garment's key features.

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Models also go to interviews (called "go and sees") present the absolute requirement of a portfolio . They go to modelling interviews to find more work. The more experience a model has, the more likely she or he is to be hired for a fashion show.

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A runway model can work in other areas, such as department store fashion shows, creating product lines, acting etc.



Plus-size models

Plus-size models are models who generally have larger measurements than editorial fashion models. The primary use of plus-size models is to appear in advertising and runway shows for plus size labels. Plus-size models are also engaged in work that is not strictly related to selling large-sized clothing, e.g., stock photography and advertising photography for cosmetics, household and pharmaceutical products and sunglasses, footwear and watches. Therefore plus-size models do not exclusively wear garments marketed as plus-size clothing. This is especially true when participating in fashion editorials for mainstream fashion magazines. Some plus-size models have appeared in runway shows and campaigns for mainstream retailers and designers such as Gucci, Guess, Jean-Paul Gaulthier, Levi's and Versace Jeans.